Now that Twitter has released its own analytics (see last week’s blog post), Facebook has responded with an upgraded Insights. Watch John Haydon’s 10 minute tutorial to review the new Insights layout (it’s much easier to use).
Two of my pet peeves: using Excel as a database – see why not here and here; and believing that your organization’s needs are so specific that only a custom solution will work – read Build, Buy or Customize.
Participated in a few great webinars this week. First, Lori Jacobwith taught how to tell great stories about the impact of our organizations. Get her free ebook, Boring to Brilliant: Finding & Sharing Stories That Will Cause People to Take Action. Also, Taylor Corrado spoke about ‘email nurturing’ – sending different messages to constituents who are in the awareness, evaluation and support stages (please don’t send the same emails to everyone!). For more, download How to Segment & Integrate Campaigns.
This week I completed my second year with the Center for Court Innovation – our Director recently summarized our recent study of the many ways we’re changing the criminal justice system.
Don’t forget to vote your favorite sessions for next year’s Nonprofit Technology Conference. (Not surprisingly with the growth of mobile, responsive design is a particularly popular topic.) Please consider voting for my proposals, detailed here.
I’ll be in the office next week, as I suspect many of you will be (especially if you are wrapping up your year-end fundraising campaign). Here’s some ideas to contemplate for for 2012:
- Ask some friends (who aren’t familiar with your organization) to critique your nonprofit’s website. Are they able to quickly understand what you do? Is it easy to donate or sign up for your email list?
- Analyze your website analytics, Facebook insights data so you know what’s working best with your constituents. And don’t forget to segment your audience. Debra Askanase explains more
- Go back to the basics – find new ways to build your email list (via Idealware)
- Encourage your staff’s professional development by supporting their participation in organizations such as Nten, which will have its annual conference in April and sponsors informational webinars and live 501 Tech meetings throughout the US throughout the year.
- Saying thank you to donors is always an good idea, but it’s also crucial to make sure your staff and volunteers feel appreciated for their hard work. As my friend Shana Masterson recently tweeted, “You might not be in a position to reward someone (financially), but u can always acknowledge the work they’ve done.”
- To make your meetings your effective, make sure an agenda goes out to participants in advance and a summary is sent shortly afterwards – it’s a simple project management technique that can insure that everyone’s on the same page
- Help someone who is in transition. While unemployment figures seem to be dropping a bit, there are still many people who are struggling. Reach out to colleagues who need encouragement and support.
Have a healthy and peaceful holiday and a wonderful new year.