As a follow up, I’d like to offer an one hour webinar, Getting Started with ePhilanthropy on Wed, Jan. 21, 2009 at 7 PM EST. This will be the first of what I hope to be monthly online classes on how you can use online strategies at your small or medium sized nonprofit organization. This month’s session will focus on inexpensive and easy ways you can improve your web site, utilize email marketing techniques and promote multichannel strategies. Best of all, you can attend from any place where you have a phone and an Internet connected computer. Register Now.
I’ve learned much of what I’ve learned about ephilanthropy and using online tools for attracting and engaging constituents by participating in webinars from several organizations which are usually provided at minimal or no cost. Some of my favorites are:
Fundraising123, a service of Network for Good, always has interesting teleconferences available, usually for free, If you can’t attend at the time they’re given, you can download slides and MP3 recordings and listen to them on your MP3 player, as I’ve recently started to do.
My suggestion: take advantage of the learning opportunities available and make sure that you participate in the discussion, either through online chat or phone chat. Most presenters encourage interaction, and this is how you will get the most value from the information provided.
Tonight I attended the kick off event for a new ePhilanthropy book by Ted Hart, James Greenfield and Sheeraz Haji People to People Fundraisingas well as an accompanying web site which describes itself as thenext generation of ephilanthropy. Through his previous role as founder of theePhilanthropy Foundation, Ted has much to offer, especially to nonprofits that are still ‘testing the waters.’ Tonight’s event was sponsored by Craigslist Foundation, which clearly plans to become a major resource for nonprofits through an web site makeover planned in late spring 2008,
Some worthwhile tips from Ted:
Donors often go to a nonprofit web site first to evaluate charity, even if they eventually decide to donate offline
Social networking is worth doing, but not until a nonprofit has first done the basics: developed a content rich web site and a strategic email marketing plan (after collecting consituents’ email addresses wherever possible)
Askingis the key to receiving; Thankingis the key to receiving again.
Inspiring your strongest supporters to encourage others to get involved with your organization is the essence of ‘person to person fundraising’
If your organization is a 501(c)3 and you don’t yet offer online donation, you can easily do so through services such asJustGiveorNYCharities, both which offer rock bottom credit card processing fees (3%)