Among the many tips offered at Friday’s session on Facebook Tactics That Get Results offered by M&R Strategic Services and Nten was the reminder that very few Facebook fans will visit your page – they will mostly see your posts in their newsfeed. (So why invest in expensive custom Facebook tabs?) Surprisingly, you are penalized for posting from third party services such as Tweetdeck and HootSuite (read more on why these posts are less likely to appear in your newsfeed then if you post directly on Facebook).
How do you get more engagement – i.e. likes and comments, which will give your posts more visibility? Use different types of content, including photos and videos, and ask constituents to take a specific action – especially those that will result in providing their email address so you can build your list. (Did you know that you lose 18% of your list each year through unsubscribes and email addresses that no longer work?).
Idealware offers help on measuring your results on social media and Frogloop advises on how well as how you can manage data across multiple channels. Jocelyn Harmon offers some simple advice on why constituents don’t donate.
Many nonprofits rely heavily on volunteers, yet their importance has often been overshadowed by those of lucky to have ‘paid’ work. LinkedIn now offers a section to highlight volunteer experience and causes, which will help nonprofits to find its most loyal supporters.
Sept. 11 was a sad day, marking a decade since we lost almost three thousand people in New York, Washington and Pennsylvania. What can nonprofits learn when the unthinkable happens? Here are some lessons and another view of the effect on nonprofits as we recover from a very emotional day yesterday. Ten years ago, I worked for Cross-Cultural Solutions, which was able to help to coordinate recovery efforts in NYC after the horrible event.