Recently I had the pleasure of joining Beth Kanter’s Nten webinar, How Content Curation Builds Staff Expertise and Reduces Information Overload. Read Beth’s summary of the session on her blog post, and get many great content curation ideas from the latest edition of Nten’s Change Journal.
While I’ve actively used my Twitter feed to discuss ephilanthropy topics, many nonprofits struggle over whether content curation is something that will actually benefit the organization. But helping staff to develop a deep expertise in the nonprofit’s area of focus is very worthwhile, as is strengthening the overall communications strategy by sharing relevant content from inside and outside the organization.
Some additional takeaways from today’s webinar:
- using tools like Scoop.It and Storify can help organize your efforts (I’ve been getting many of my ideas from emails, which is a good start but not the most efficient)
- it’s important to add value to what you share, which you can’t do if you haven’t taken the time to read the page and add your own thoughts. This will really save time for those who are following you
- Narrow your focus on what topics you are curating. Trying to cover too much will make your posts less useful.
- Take the time to analyze what shares are generating the most retweets and clicks. This will tell you what your audience is most interested in
- Learn to manage your attention. I attended a meeting recently where practically everyone spent most of their time checking their phone. Here are 7 tips to help you focus on what you’re doing now (check out the great infographic).
Content curation is a great way to increase your knowledge and help your nonprofit – and it doesn’t need to consume a large chunk of your time if you learn to do it right.