Continuing from last week’s post, these are topics I wrote about on Nonprofit Bridge in 2012:
- Do you ask constituents how they prefer to be communicated with? It can make the difference between a supporter who becomes a long-term donor.
- How often does your nonprofit collaborate with other organizations? A friend’s group interview experience inspired my post How Well Do You Play With Others, which emphasizes the importance of getting along with coworkers – and with other nonprofit colleagues, some which you may end up working with.
- Do you integrate social media data into your CRM? This will allow you to do much stronger segmented content for your constituents.
- Does your organization have a central place to store photos? Using more images in your communications is a simple way to engage your audience, especially on Facebook.
- .Charity Water is a model for digital strategy; I summarized Paull Young’s presentation at our July 501 Tech NYC meeting.
- Most of us have had the experience of implementing a new database. The best product still won’t help unless you can keep your users happy during and after implementation.
- Need help with Facebook and Twitter and showing management why it’s important? Here’s how you can really make social media work well at your nonprofit.
- Finally, if you’re still waiting to make your year-end donations, review these tips on which organizations deserve your support.
Wishing you a healthy and joyful 2013! Hope to see many of you at next year’s Nonprofit Technology Conference in Minneapolis in April, where I’ll be leading a panel on Why Organization Structure Matters for Online Success.