You will get the best results from your email marketing campaigns if you segment your recipients, rather than sending the same messages to everyone. Start simply here. It’s also helpful to use audience personas to understand who you are communicating with.
Nonprofit superstar Beth Kanter has a new book coming out, Measuring the Networked Nonprofit. If you’re in NYC, join the NYC 501 Tech Club on Oct. 11 to hear Beth and co-author KD Paine talk about how your organization can track its social media efforts.
As an update to my post on Blackbaud’s recent decision to retire Common Ground, listen to a recording of a town hall meeting which discussed many customer concerns. Unfortunately, due to many products with similar names, distinguishing exactly which products are affected has been very confusing. (Addendum 10-2-12 – Read this thoughtful post by ex-Blackbaud employee, Judi Sohn.)
Do you have a strategy for reaching baby boomers and seniors, two groups that are using social media in rising numbers? This free webinar this week can help. Also, here are some interesting statistics on the state of social media marketing and slides from a recent Big Duck presentation to help convince your nonprofit CEO that social networks aren’t just a passing fad.
Finally, if few of your posts on Twitter seem to get retweeted, try these tips.