Attended an interesting session on email marketing and social media at the All About Email Virtual Conference and Expo yesterday, reviewing how these channels can be used to complement each other. An important point – since you don’t ‘own’ information on Facebook and Twitter, it’s still important to build your own email list. (Sessions were recorded and will be available for listening starting Mon, Nov. 15.)
While we’ve seen reports on social media and email marketing, there’s been little to guide nonprofits on website statistics until the new 2010 Website Benchmarks Report available from Groundwire. Although the report focuses on small environmental organizations, its findings are useful for all nonprofits.
When deciding how to do fundraising, do you rely on data or on your own instinct. Jeff Brooks in Future Fundraising Now suggests that you use facts and past experience as your guide. And if you think that a multichannel approach to fundraising / marketing is something new, take a look at Hank Rosso’s classic Achieving Excellence in Fundraising, last revised in 2003 (see chapter on using the Internet as a fundraising vehicle).
If you still need help with your year end fundraising drive yet, get some help from Network from Good’s upcoming webinar as well as this tool from Blue State Digital which analyzes your Google Analytics data. (Tip – don’t wait until the last week of 2010 to frantically prepare an appeal.)
Like to be on the cutting edge? Try RockMelt, a soon to be released browser which integrates social media.
If you’re in NYC next week, attend the Foundation Center’s Open House on Tue, Nov. 16 and Nten‘s 501 Tech NYC meeting Wed evening, Nov. 17, which will feature Allyson Kapin, from Rad Campaign, Women Who Tech and lead blogger at Frogloop offering tips on nonprofit technology and social media.