(Guest Post from Roxanne Reyes) My add-on – make sure you can commit to regular updates.
Having a nonprofit blog is a convenient way of sharing ideas and news about your organization. Unlike social media profiles that only have limited characters for your updates, blogs can be as long as you want, giving you more room for writing.
A blog will help you to share your thoughts and photos to others. You might also attract more sponsors for your next event. So to start your own nonprofit blog, follow these tips:
Do your research about nonprofit blogs
Before you dive in and start working on your blog’s layout and content, check out examples from other organizations. You will learn about the writing style and approach that blog posts should have, as well as how a nonprofit blog should be designed.
Know the purpose of your blog
Why are you building a blog? Be sure to stay on track when posting updates or entries. Avoid posts that don’t relate to your purpose.
Decide on who will write for blog
Just like how it is for newspapers or magazines, you should have an appointed writer or blogger to handle your nonprofit blog. So your site will hae a consistent style, keep staff handling the blog to a minimum. It can be hard for others to post to your blog unless they first understand its purpose.
Add social media share buttons on your blog
Since social media sites are so popular now, keep your blog connected. Add share buttons to your blog, using plugins like AddThis and ShareThis. This will help you reach more constituents.
Be active on social media sites
Sign up for sites like Facebook, Twitter, Pinterest, and Instagram. Share photos or teasers to your blog updates here and attract viewers. If it interests others, then you might even win an added share or like on these websites.
Include your blog’s URL on your promotional materials
Get more exposure for your nonprofit blog by referencing it on marketing tools like business cards, flyers, or brochures. Make it a part of your contact information so people will visit to find out more about your organization. A more creative way of doing this tip is to use QR codes for your blog’s URL. People owning smartphones might be intrigued to go and check out what your code will show.
By trying out these ideas, it should be a breeze for you to have your own nonprofit blog. Just remember to consider it as a way to reach your organization’s goals. So, stay true on the posts you’ll be making and be sure to respond to comments. After all, it’s a start of interaction with people who may eventually become supporters of your nonprofit.
Roxanne Reyes is an online writer who believes in supporting nonprofit organizations, volunteers, and advocacies that would benefit children, nature, and animals. She currently writes for PrintRunner, a friendly printing company for brochure printing and an active partner to NPOs through its nonprofit program.