Highlights from 2015 Nonprofit Communication Trends Report

Kivi Leroux Miller has released the fifth annual Nonprofit Communictions Trend Report.  As you develop your communications strategy for 2015, take a look at what other organizations are planning (many nonprofits fail to do this regularly):

  • Donor retention is finally getting more attention.  For example, do you have a welcome series for new givers?  Do you regularly report back on the impact of donations? Do you really say ‘thank you’ or just rely on an automated gift acknowledgement?
  • Only a fraction of communications staff focus on fundraising goals.  How can you integrate your development and communications efforts – for example, can you arrange to have these departments report to the same person?
  • The website is still the favorite communications channel.  (Have you checked that your site renders well on a mobile device?)
  • Many survey respondents reported a lack of time to produce quality content.  Do you use an editorial calendar to plan upcoming communications?  Do you repurpose content so it will be appropriate for multiple channels?
  • Facebook, Twitter & YouTube remain the top three channels.  Are you looking at metrics to determine where your supporters are most active, and focusing your efforts there?

Download your own copy of the report – it’s chockful of useful information, whether or not you directly work with communications at your nonprofit.

Why Did My Tech Project Fail?

Have you had this experience lately?  After much research, you pick a new technology system with a vendor or consultant that you carefully selected, plan a detailed implementation then roll it out in stages at your organization.  Afterwards, you feel pretty good about your efforts, and await recognition for your hard work.

But there’s a problem.  Several months (or maybe a year) later, you run some reports from your new system, only to find out that much data seems to be ‘missing.’  You later find out that staff have reverted to way of doing things.  How could they not realize that the new system is superior?  At the 2015 Nonprofit Technology Conference, I will be participating in two sessions that specifically address why tech projects often fail, despite our best efforts.

In Winning 100% Buy-In From Staff and Board For Your Next Nonprofit Technology Adoption, Kathryn Englehardt-Cronk from Community TechKnowledge will discuss the critical issue of getting management  to help you demonstrate why your staff should embrace the new system.

In Adoption Should Be An Afterthought: Making Sure Your Organization Actually Uses the Technology You Implement, Tucker MacLean from Exponent Partners and Austin Buchan from College Forward will explore the thorny issue of user adoption, and how you can insure that staff actually will use your new system.

I’ve been involved in my share of tech projects that have experienced these challenges, so I’ve reached out to Kathryn and Tucker to  share my experiences at these sessions.  I also presented with Idealware about a similar topic at last year’s conference, Selecting the Right CRM – and Making Sure Staff Use It Effectively.  This year, I will focus on making sure from the start of your project that shareholder buy-in and user adoption are planned for.

I hope to see you in Austin, Texas next March for our annual Nonprofit Technology Conference.  In the meantime, I wish you a healthy and joyous 2015!

A Funny Thing Happened During A Website Design Project

I’ve managed many website designs/redesigns, but my current project took an unusual turn this week that I haven’t experienced before.

When my team first met with our selected vendor, we described what we wanted to achieve with our new website.  This is always a critical part of the process, making sure the designers understand what the users want.  Everything seemed to go well, and about a month ago we received the vendor’s wireframe for review.

My team was disappointed with the wireframe, and during a conference call we offered the designers feedback on how they’d like it to be tweaked.  And so last week, we received an updated wireframe.  I then scheduled two meetings, one with our internal team, and the other (a day later) with the vendor to hopefully approve the latest wireframe.

To my great surprise, when I joined the first meeting, I learned that our team had spent the last few days completely rethinking how they wanted the new site to work and had prepared sketches of most of the principal pages.  (This is not a group that has previously been involved with website development.)   I suggested we provide the sketches to the vendor in advance of the second meeting so they could digest the new ideas.  (I also called my liaison so discuss what had happened and to prepare for our group meeting, scheduled for later that day.)

I explained to the vendor that the new design wasn’t a rejection of what they had done, but rather our team re-examining their requirements.  Instead of being insulted as I feared might happen, the vendor was impressed with our work, and promised to do their best to translate our sketches into the design.  And with my team’s heavy involvement in deciding how the site should work, I am almost certain that they will be happy with the vendor’s final product.

Never have I seen an internal team work together so well to clarify website requirements – and to develop a design that will serve user needs.  We’ll have to see how the site turns out, and perhaps our launch date will be a bit delayed, but if I had this level of involvement from other users on projects I manage, my job would be much easier.

 

How to Track Your Nonprofit’s #SocialMedia Results

(Guest post by Todd Turner)

Social media has emerged as a key nonprofit resource for getting the word out about a cause, soliciting volunteers and raising funds through online donations. With Facebook, Twitter, LinkedIn and a host of other social media platforms, nonprofits can build communities and mobilize people to achieve organizational objectives like never before.

But social media activity isn’t worth much if you don’t measure how well you’re doing. Are you gaining followers on Twitter? Are people reading your Facebook posts? How often do fans and followers share the content you offer with their own networks and inspire others to get involved?

Below is a brief overview of different analytics tools and how they can help track your social media campaigns:

Google Analytics

The Google Analytics dashboard provides a vast amount of useful information — from the types of social media sites driving traffic to your website to specific pages most frequently viewed by users when they get there. It’s also possible to monitor conversions, as, for example, if you tweet with an offer to download a white paper, you can determine how successful this campaign turns out to be with followers.

Facebook Page Insights

Facebook Page Insights breaks up analytics by::

Likes, including organic “Likes” and paid “Likes”
Reach, including the number of viewers who see an individual post, whether or not they click on it
Visits, including how often a page’s different tabs are viewed (“About me,” “Timeline,” photos, etc.)
Posts, including the days and times a page’s fans come to Facebook
People, including a breakdown of demographics, including language, gender, country and city

Twitter Analytics

Twitter’s free analytics platform offers users a way to track tweets. Engagement reports detail the number of link clicks, retweets, tweet impressions, favorites and replies generated by individual tweets. On the Tweet Activity dashboard, you can compare and contrast an individual tweet’s performance in real time or how well tweets perform month over month. Twitter Analytics also features a section focusing on the type of followers you attract, separated by location, interests and demographics.

Hootsuite

Hootsuite’s chief benefit lies in its “all-in-one” dashboard for monitoring your nonprofit’s social media results. You can track a wide array of social networks and create custom-tailored reports for your constituents and backers. The dashboard also incorporates Facebook Insights and Google Analytics in its offerings.

Social Media Monitoring Tips

• Include conversion assists, traffic from social media, engagement, mentions, shares and comments in your tracking efforts.

• Pay attention to the numbers but don’t lose sight of the “bigger picture” (e.g. how your social media efforts attract new supporters and donors and relate to raising awareness of your cause).

• Maintain perspective over the relative importance of social media metrics.

“Social media should fold into your overall metrics program, not the other way around,” notes J.D. Lasica, founder of Socialbrite. “What you’re really trying to do is advance your organization’s mission. Metrics are just a tool to help you do that.”

Todd Turner is the President of LogoMagnet, a custom design magnet company that produces and distributes magnets for schools, non-profits, sports teams and more.

Before You Take Off For Thanksgiving

Take a moment to support an nonprofit which is providing food for those who are hungry.  These are three organizations that I personally support that are well worth considering:

  1. Mazon – a national nonprofit working to end hunger among people of all faiths and backgrounds in the United States and Israel.
  2. City Harvest – collects leftover food from restaurants, grocers, bakeries, manufacturers and farms and delivers it free of charge to over 500 community food programs across New York.
  3. Why Hunger – seeks to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment.  (If you’re a Beatles fan, and who isn’t, you can also get a premium by donating at their Hungerthon 2014 site.

If you’re lucky enough to have an abundance of food at your holiday table this week, take a moment to help those who never know where their next meal is coming from.

Nten Member Appreciation Month

Nten Member Appreciation MonthAs a member of NTEN’s Membership Committee, I’d like to remind everyone about NTEN Member Appreciation Month. Every year during November, NTEN says thank you to its member community of nonprofit professionals committed to using technology for social change by offering a full month of free programming and prizes exclusively for NTEN Members, plus special local events and content. If you’re not an NTEN Member,  learn more and join today just in time for the celebration!

Kick off the celebration with NTEN’s 2014 Year In Review: Community Impact webinar on Mon, Nov. 3rd and hear from NTEN staff and Community who will share their experiences and highlights from 2014; then look forward at what’s ahead for 2015. Check out the full list of upcoming webinars and register.  All November webinars are free for NTEN Members.

ntenmember_badge_0Win a prize! NTEN will be giving away daily prizes, and special prizes for members actively engaged in the community. Plus, they’ll be awarding two grand prizes: an engagement award for an NTEN Member who’s the most active in the community during Member Appreciation Month, and the renewal award for a Member who renews before Nov. 30th.

Learn more and join the celebration.

 

Should You Use Project Management Software?

Currently at my organization I’m assisting a few departments to find a better way to manage their projects by piloting products such as Asana and Basecamp.  But before I recommend any software, I’m asking these questions first:

  1. What problems currently exist?  Are projects chronically late and/or over budget, or is it difficult for staff to find the information they need?
  2. Where do staff work?  If mostly from home or from remote locations, a web based product works best, preferably one that can be used easily on phones or tablets.
  3. Is there a need to transfer data to/from external applications?  If so, what products support this functionality?
  4. What project management products have staff used at past employers?  What was their experience?
  5. Is there someone who can act as a champion to encourage everyone to adjust to a new way of working, and to help out when problems arise?
  6. Do staff understand the benefits of what project management tracking software can offer,  or are they happy to continue using Outlook or Excel to manage their work?
  7. What types of reports are desired to show project progress, timelines, schedule etc?  Would visual presentation of data (e.g. dashboards) be helpful?
  8. Is it a requirement to pick a product that can be used with newer project management methodologies such as agile or scrum?

Most important:  are staff accustomed to working in a collaborative way or do they only share information when requested?  Developing this type of culture, both within and across departments, will help projects to be successful, regardless of whether project management software is used or if so, what specific product is chosen.

Who Would You Pick to Win a Nonprofit Excellence Award?

(Updated 10/9/14)

Below are the finalists in the 2014 Nonprofit Excellence Awards, which will be presented Nov. 20 by the Nonprofit Coordinating Committee of New York and Philanthropy New York.  (Latest news release is here.) While we won’t make the final selections until after our site visits, these are the organizations that we’re considering:

It’s really tough to pick the winners, as all of these nonprofits have submitted impressive applications.  Visit their websites linked above, read our Awards Blog, then add your comments about who you would select.  (See my earlier post detailing the criteria we judge against.)

Updated 11/24/14
Congratulations to the winners, announced at last week’s award ceremonies: Leake & Watts (grand prize), Row New York and Graham Windham.   Watch for upcoming workshops in 2015 where these organizations will further share their best practices for other nonprofits to emulate.

Before You Build (or Rebuild) Your Next Website

Yesterday I led an all-day kickoff meeting for a new website at my organization which we plan to launch in early 2015.  As the Project Manager, my role was to set expectations for our internal team, most who have not been through a website development process (which can be a bit ‘challenging’ at times).

On the same day as our meeting, I also learned of a newly released workbook by Idealware, Do You Need a New Website, which I would recommend as required reading before you decide to embark on this journey.  Also, consider these tips, which we discussed during our kickoff meeting:

  1. Make sure all stakeholders are represented.  Although they didn’t attend our meeting, I reached out to our Executive Director and Communications staff to ask for their input during the process.
  2. Ask about the availability of your team in preparing and reviewing content.  Many of my colleagues have an extensive travel schedule, which will affect the time they will spend on our project.
  3. Plan for mobile, which will require prioritizing which content can be presented on a small screen.  (Our site will be responsive, which will look well on any device.)
  4. Decide how often you will be in touch with the website developers, and what tool you’ll use to communicate (we chose Basecamp as an alternative to searching through emails)
  5. Develop metrics for how you will measure the success of your new (or redesigned) website.  Go beyond the generic goals of ‘site traffic’ or ‘increased awareness’ and decide on specific items such as numbers of members who request information or participate in community discussions.
  6. Drill down to the specific audiences you want to reach, and what information they are likely to seek on your site (for example, what keywords are most frequently used to search for your topic?)
  7. Have in person contact wherever possible;  scheduling a phone conversation is better than relying only on email correspondence.
  8. Plan how you will use social media channels to supplement your website (tip – find out where the audience is before you select which networks to focus on)

For a preview of what will be featured (and expanded to include program profiles) on our new website, check out the tribal justice section of the Center for Court Innovation website.

 

 

 

 

 

How to Use Data to Measure and Improve Programs

Have you read Idealware’s latest report, Nonprofit Performance Management: Using Data to Measure and Improve Programs, which discusses these 6 steps for strong data collection:

  1. Define a goal for your data – what will best demonstrate the value of your programs?
  2. Identify specific data elements to help you reach that goal
  3. Store data in a way that’s accessible (hint – use a web based system that can be easily shared)
  4. Establish a way to gather data (use required fields for the information that’s most important)
  5. Report and analyze what the data is telling you (many nonprofits fail to take this critical step)
  6. Take action based on what you’ve learned (if you’re not going to do this, then why collect data at all?)

Make sure you explain to staff why having good data is important.  It may be obvious to you but may not be to them.  Also, run regular (at least quarterly but monthly is better) reports to verify that data is being entered correctly (don’t wait until it’s time to do the annual report, when it’s too late to clean the data).

I encourage you to download Idealware’s report, which includes many examples of organizations that are doing this well.

If you do this well, maybe next year your organization will be one of the semifinalists for the Nonprofit Excellence Awards (I’m on the judging committee), all which understand the importance of good data collection practices.

Also see my post earlier this year, Do You Work For a Data Driven Nonprofit.  To again reinforce: If your organization does great work but you don’t have the data to prove it, you’re missing an opportunity to improve donor retention, attract new supporters and effectively measure your nonprofit’s impact on the communities you serve.

If you only collect good data when a grant requires you to do so, you’re missing the boat.

(Thanks also to Exponent Partners, who sponsored this report.)

Bridging Technology, Communications & Development for Nonprofit Organizations