How connected are your supporters with your organization? Recently Nten and Avectra parnered in a study (detailed in this infographic) to examine how nonprofits measure constituent engagement. As you might expect, social media activity is considered, as are more traditional measures such as email open rates and growth in email subscriber lists. Nten reviews the responses received, which notes for many nonprofits surveyed, this type of analysis is very much a work in progress.
During a CharityHowTo webinar this week, 10 Super Solid Ways to Grow Your Nonprofit Email List , Kelli Karvetski noted that every year nonprofits can expect to lose 19% of their email subscribers due to donor attrition. In addition to growing our subscriber base, this also highlights the importance of keeping our constituents engaged with our organizations.
Often after downloading a new study, I realize later that I haven’t taken the time to read it. This is why it’s useful to use an infographic format, like Nten and Avectra did to summarize its findings on consituent engagement.
How do you measure supporter involvement with your organization? Don’t make the mistake of thinking that just because someone once joined your email liast or made a one-time donation, that they will continue to be involved with your nonprofit in the future.