Here’s a brief preview of what we’ll be discussing:
What are common characteristics of nonprofits which succeed online?
In additional to structure, how important is organizational culture?
If you can’t restructure, what else can you do to improve the results of your online campaigns
How does the size of your nonprofit affect your digital results?
What steps can you take to break down silos and improve collaboration at your organization?
I’ve asked mjy speakers to keep their presentations brief so we can engage in an interactive conversation with each other and with the audience. If you’re planning to be at next month’s conference (which is always great), please attend my session.
How often does your nonprofit collaborate with other organizations? A friend’s group interview experience inspired my post How Well Do You Play With Others, which emphasizes the importance of getting along with coworkers – and with other nonprofit colleagues, some which you may end up working with.
Trying to sort out the most valuable data on the web has resulted in many of us becoming content curators – I offered some advice from Beth Kanter, who has consistently created great content through her blog and Facebook and Twitter channels.
More 2012 highlights next week and a look forward at 2013. Happy new year!
You will get the best results from your email marketing campaigns if you segment your recipients, rather than sending the same messages to everyone. Start simply here. It’s also helpful to use audience personas to understand who you are communicating with.
This week, a friend of mine was invited for a group interview for a prospective job, but not simply to meet many staff members but where multiple candidates would be interviewed together. While this seemed unusual, my guess is that the organization wanted to find out how well she would work with others – not only whether she had the skills to do the job.
Also this week, See3 Communications and Darim Online announced plans to merge, as detailed here. Mergers aren’t that unusual, but I was intrigued by how Darim explained how it had consistently collaborated with other great nonprofit organizations such as Big Duck and Idealware to enable its supporters to succeed in digital communications before deciding to join with See3.
Most of us have been in the situation of having a job fail not because we couldn’t do it, but because we didn’t work well with the existing team. (This is why it’s so important to meet as many people as you can during the interview process.) For nonprofits, it’s equally important to work together with other organizations with compatible missions. After all, it’s really about serving our clients and furthering our cause; that’s why we’re in nonprofit.
While my friend’s ‘group interview’ is a bit unorthodox, I hope she uses it as an opportunity to show how well she can ‘play with others.’ And good luck to Darim & See3! I know people at both organizations and they’ve done great work for our community.
It’s official – Blackbaud has completed the acquisition of Convio. When these plans were announced in January, I was concerned, as I explained in this blog post. It wasn’t that long ago that Blackbaud acquired Kintera; now only one major vendor remains.
My wish list for the combined organization:
Blackbaud CEO Marc Chardon’s message mentions that integration between products such as the Raiser’s Edge and Luminate Online is high on the priority list. But let’s not stop there – most nonprofits use products from multiple vendors, and need help in integrating data between them. This requires a commitment to open APIs and in freely connecting to other platforms.
Blackbaud now has a dizzying array of software options, some which seem to duplicate each other. Help us understand what’s best for our organizations’ needs and then recommend the appropriate solution – even if it’s not a Blackbaud product.
Be respectful of the talented Convio staff and help them integrate into Blackbaud with a minimum of pain. Mergers are rarely easy.
Convio founder Vinay Bhagat chose not to move on to Blackbaud and left us with this inspiring message. Fortunately, most of Convio’s management has already been integrated into the new organization. Marc, as you have promised, show us how the combined company will help our nonprofits raise more money, engage our constituents and implement successful multi-channel campaigns.
According to the recently released 2012 Nonprofit Social Network Benchmark Report, the nonprofits that have been most successful have a clear strategy for social media, management support and have dedicated social media staff. The average size of an organization’s Facebook (8,317) and Twitter (3,290) communities continues to grow yet few nonprofits are raising funds from social media. Download your free copy.
(To kick start fundraising results, it will be interesting to see if development departments start to play a larger part in managing social networks – currently it’s usually marketing / communication that’s in charge.)
If you decide to go outside your organization for social media help, ask these 7 questions to anyone you’re considering hiring. (My take – it’s always preferable to assign this work to a staff person who is more familiar with your nonprofit.) And here are 10 things you may be doing wrong with social media.
Have you noticed the larger photos on Facebook’s mobile application? Wonder where they got this idea (see new kid on the blockPinterest).
Blackbaud’s webinar series today included an important reminder that work on your website doesn’t stop after the redesign. Websites must continue to evolve and most importantly,.must always have fresh content to keep your constituents coming back. Need ideas? Here are 58 ways to create great content.