Should we focus on one website that can be used effectively on a desktop, tablet or phone? Usability expert Jakob Nielsen suggests developing a separate mobile website. But Smashing Magazine disagrees, saying We Shouldn’t Make Separate Mobile Websites. My take: if you have the in-house expertise or can afford to hire outside experts, take a responsive design approach so that your display adjusts to browser screen size. (If you’re in NYC, learn how at this free event at Noble Desktop on Sep. 19.)
At least for now, mobile apps can be more user friendly than a mobile website. If you decide to develop a mobile app, here’s some tips to get started. My take – unless you have a compelling reason for an app, focus on the mobile website first.
On your website and on social media, it’s all about engagement. Here’s 37 Tips to Engage Your Website Visitors, 27 Ways to Increase Engagement on Your Facebook Page and Better Facebook Engagement in 5 Easy Lessons. Reminder – if your Facebook fans don’t interact with your posts (likes, comments, shares), they eventually won’t see your updates. (This shouldn’t be too surprising – less than 20% of your email subscribers probably open your enewsletters – but at least they receive it in their inbox.)
Want to make sure your offline and online communications are in synch. Start by creating an editorial calendar. (It doesn’t have to be fancy – MS Excel will work fine.) Then reuse content in both your enewsletters and social media posts.
It’s usually much easier to keep your current donors than to acquire new contributors. Here’s why donors become ex-donors and some ways to keep them connected with your cause and your organization.