Before you get started:
- who are your visitors? what are they looking for?
- how will project be shared between departments? make sure to involve development
- do you need board support?
- how will you accommodate mobile website visitors?
- what CMS will you use? (to facilitate content updates by non-technical staff)
Picking a vendor / consultant:
- Get at least 3 proposals to your RFP.
- Ask who you will be working with during the redesign and have them included in the vendor’s presentation.
- Has vendor taken time to research your organization’s current website and mission?
- Does vendor have resources and availability to meet your time requirements?
- Allow for at least six months after you decide on a vendor
- Make sure you build a site architecture
- Send out wireframes first in black and white so stakeholders don’t only focus on color choices
- Consider SEO (search engine optimization) in mind when creating content and make sure keywords are in content, links, headers etc. – NOT just in metadata
- Beware of ‘feature creep’
- Target Facebook Ads to those who already ‘like’ your Facebook page
- Coordinate your campaigns across channels and ‘tell them what you told them’ in another channel, e.g. referencing a direct mail in an email follow-up
- Don’t assume that emails will be viewed with images - most email packages have a default of ‘off’ so you must have a message that can be understood w/o images
- Post public thank you messages to recognize donors and to encourage online giving
- Relate your campaign to current news / events whenever possible
- Offer a choice for reduced email frequency in place of full opt out
- Consider email trigger campaigns based on donor behavior, e.g. send an appeal shortly before someone usually gives