If you take the time to develop a large following on your nonprofit Facebook page, then all of these constituents will view your updates in their news feed, right? Not necessarily, said John Haydon this week in his webinar 27 Ways to Increase Engagement On Your Facebook Page, offered through Network for Good. Read below for highlights, then register to access the recording:
- 84% of your Facebook fans don’t get your updates in their newsfeed. Facebook uses Edgerank to determine whether or not your content will appear. (Learn more about how Edgerank works here and here.)
- Although you might have a beautiful Facebook Timeline page with a really nice cover photo, less than 5% of your fans will ever see it (they’ll only see your posts in their newsfeed)
- Morning and evening posts are likely to get more attention than in the afternoon because this is when your fans are likely to be online
- Check your Facebook Insights statistics to learn what your optimal posting frequency is, i.e. how often each day you should post).
- Unlike Twitter, you should not shorten links on Facebook. By using the full URL, visitors will know to expect and are more likely to click through (Services such as Timely and Buffer are useful for spacing out posts throughout day, but they will automatically shorten URLs.).
- Post pictures liberally – will get much more response than plain text links
- Ask questions to encourage interaction, but make it easy to respond (use yes/no or true/false questions, then use ‘like’ for one option and ‘comment’ for the other)
Having a presence on Facebook is a must these days (many constituents will look there before they visit your website), but following John’s great tips will make it more likely that you’ll get the results you seek – to encourage your audience to be more involved with your organization.