Why Your Nonprofit Needs a Mobile Website

Below are some highlights from Why Your Nonprofit Needs a Mobile Website which I presented on Mar. 23 at the Foundation Center in NYC,  celebrating the launch of GrantSpace Mobile.

  • 25% of US cell phone subscribers use mobile as their only way of accessing the Web;  30% of email messages are opened first on phones
  • The best time to implement mobile is when you’re already planning to redesign your website or if you’re rolling out a new content management system (CMS)
  • For most nonprofits, mobile websites are far more beneficial than developing a mobile application, which is far more difficult for constituents to use
  • Your web content must load quickly; mobile uses will not wait for slow pages
  • Consider responsive design or using any CMS which allows you to write content once to be displayed on multiple platforms (so you don’t have to maintain many versions of your website)

(During presentation, Usablenet and Mobify were identified as good tools for a nonprofit that wants to go mobile  I would also add Mofuse for mobile content management.)

For a great look at how your mobile website should look, take a look at GrantSpace Mobile from your phone.  How does your organization’s website look on a small screen?

  • http://www.mofuse.com Annette Tonti

    Thanks for the mention Norman. MoFuse is very interested in helping Nonprofits with their mobile website. With 25% (and growing) only using mobile to access the web, and over 50% of search for local organizations being done on a mobile browser (according to Google and Bing) every Nonprofit needs a mobile website. Consider also adding ‘donate’ now buttons on the site as well as email signups for your organization’s newsletter.