Later this month I’ll be participating in a panel discussion on Online Fundraising: Harnessing Technology to Build and Maintain Relationships. sponsored by the Center for Nonprofit Success, to be held Feb. 28 in NYC.  Here’s a preview of what I’ll be speaking about:

• how you can encourage a culture at your organization where fundraising responsibilities extend beyond the development department
• why it’s as important what you do after getting a donation as it is to encourage supporters to make that first gift
• addressing the dilemma of not asking for too much information about donors, yet having enough data to be able to develop segmentation strategies
• why it’s a good idea to ask donors how they want their funds to be used – and then reporting back on how you actually used their contributions
• how to encourage your strongest supporters to encourage others to donate to your organization
• why an editorial calendar is a must - and how often you should ask
• if you have limited resources (i.e. all of us), where to put your efforts first in implementing an effective online fundraising strategy