Apparently, like many of us start off a new year by making resolutions, so should nonprofits. Recently I’ve noticed many top ten lists, focusing on online fundraising, communications and technology. Kivi Leroux Miller’s offered 10 Changes to Make in 2012, Network for Good published 10 Resolutions to Make (and Keep) for Online Fundraising and Marketing Success in 2012, and Convio provided 10 Ways to Kick Start 2012 Fundraising.
My favorite takeaways (mentioned in many of these lists):
- Examine how your website and email communications read on mobile phones and tablets. This is how more of your constituents are accessing your content now
- You don’t have to recreate the wheel. Our nonprofit colleagues are incredibly generous with their knowledge. Learn from other people (like Beth Kanter or Nancy Schwartz) and organizations (like Nten and Idealware) that offer multiple resources to help your nonprofit succeed online (and off)
- Learn more about your supporters by analyzing information you probably already have: website statistics, email analytics, registration forms, polls / surveys – then use this data to better segment your communications
But as Kivi said during her webinar that described her recommendations in detail, it’s not enough to just read or listen to these suggestions. What will you do this month to apply these ideas at your organization?