Social media expert Beth Kanter summarizes recent studies on how to increase Facebook engagement – it’s also a great way to find out what issues your constituents are most interested in. Beth also outlines how to set SMART social media objectives.
To better understand how multichannel marketing works, read the recent DonorCentrics report and these write-ups from Frogloop, NonprofitTimes, The Agitator and Katya Andresen. One step in the right direction – make sure your marketing/communications and fundraising are planning campaigns together.
How much resources should your nonprofit devote to a Twitter strategy? Here’s Pew Internet‘s latest update on who’s using Twitter. And in addition to having a Facebook like button on your website, you can add a Twitter follow button also. Here’s also advice on the best days/times to tweet.
If you’re using integrated software like Convio, what stops you from using the tool most effectively? Recent options like @ConvioHelp and live chat can be helpful, but my experience shows that issues with product usability often get in the way also. My suggestion – make sure you take the time to train your staff on an ongoing basis.
Idealware also offers its own guideline on how to allocate your time between website, email and online outreach.
Attending Fundraising Day in New York this week? If so, please look for me there.