Most of us are still figuring out what works and what doesn’t in social media. For help in developing conversations instead of one-way communications, review John Haydon’s 16 Ways to Get Comments on Your Facebook Page and Robin Stephenson’s Twitter Community Organizing Rules for Non Profits. Especially on Facebook, you’ll need to try different approaches before you find out what works best with your constituents.
Having engaging content to share in our multiple communication channels is a continuing challenge. Per Kivi Leroux Miller, here’s how ASPCAPro Manages Content Creation, which reinforces why regular editorial meetings / calendars are so helpful in developing ideas and planning your outreach.
If you think you’ve heard it all about storytelling, consider M&R’s Storytelling and the Art of Email Writing. Hint – you need to understand what motivates someone to give before you can write effective fundraising copy. Veteran storyteller Andy Goodman provides more tips in Storytelling: The First Best Thing.
If you’re always wondering what day/time is best for emailing your constituents or posting on social media, view HubSpot’s recent presentation The Science of Timing, as well as Blue Sky Factory’s When is the Best Time to Send Email. And don’t forget to integrate social media into your website so you use one channel to support the other in building your audience.
Finally, Jeff Brooks offers 20 Ways to Be Donor Centric which includes some familiar but useful reminders such as paying attention to the content and promptness of your gift acknowledgements.