When you present, do you get frustrated with attendees who seem to be paying more attention to their phones / computers than to your presentation? In her presentation this week on the Trainer’s Social Media Tool Box, Beth Kanter explained how to use social media to enhance your sessions by encouraging sharing of information. A new book, the Back Channel, details this phenomenon in more detail. (If you’re still waiting until the end of your talk to take questions, you definitely need to see Beth’s notes.)
Do you maintain a database for advocacy that’s separate from your main donor database? Care2′s webinar on Connecting Advocacy to Fundraising showed how activists can also be top fundraisers, if you take the time to cultivate them. Activists also consistently open emails more frequently than other supporters.
If you need help in selecting tools for your organization (who doesn’t?), take a look at Idealware’s just released Field Guide to Software for Nonprofits. Laura Quinn’s organization has always provided great information through her web site, blog and enewsletter. I helped with some edits for this book – it is definitely worth getting.
Now that there’s so many ways to communicate with constituents, are you taking the time to make sure your messaging is consistent and on brand across channels? See notes from Kivi Leroux Miller’s talk this week on Integrating Your Website, Email Newsletter and Social Media Sites. Also see Blackbaud’s tips on Multi-Channel Engagement.
Like most nonprofits, Idealist has having some challenging times and has asked for our help. Ami Dar’s work has long benefited the nonprofit community. Please help.
Finally, are you helping your constituents to run their own fundraising events, or do you only help with events run by your organization? If so, you’re missing a huge opportunity. Read Independent Fundraising Events Bring Big Returns, which links to a recent white paper by Blackbaud and Event 360; you can also register for a webinar on Feb. 3 to learn more.