New Articles / Events on Online Fundraising

Nten offers two new articles covering online giving:  Steve MacLaughlin offers an optimistic overview, showing how online giving continues to increase despite difficult economic conditions and why an integrated (online + offline) approach is best;  Rebecca Higman and Katya Andresen discuss how nonprofits can continue to engage constituents after their initial online gift, promoting recurring gifts and by remembering to thank them for their support.

Two events coming up soon: nonprofit marketing guru Kivi Leroux Miller offers an online fundraising bootcamp on Nov. 4, focusing on optimizing your web site and online donation page, targeted email marketing and using social media;  her advice is always on target.  If you specifically need help with email, take a look at next week’s Boston Email Fundraising Bootcamp, featuring experts such as Idealware‘s Laura Quinn and Firefly Partners‘ Maureen Wallbeoff.  While social media is the hot topic of the moment, email will be with us for a long time and should be a centerpiece of your online strategy.