An interesting blog post highlights the value of getting feedback on your nonprofit web site from those who are not already familiar with it. It is convenient to poll co-workers but in addition to already being familiar with the site design and content, they will have a specific bias depending on their role in the organization. By having someone new take a fresh look, you may learn that your site navigation doesn’t work as well as you thought.
Generally site visitors will spend a very brief time on our web sites. If they don’t quickly find what they are looking for, they will go elsewhere. We may think that our site is easy to use, but it’s important to find out whether new visitors feel the same. Does the web site quickly describe your organization’s mission? Is it obvious how to make a donation or to participate in your programs and events? Inquiries to your ‘info’ account will also offer clues to what parts of your site may need improvement, as well as search terms listed in web logs.